CASE STUDY: DM COACHING
| It all started with a DM to me on October 27th. It went like this: “Hey Robyn, I am sending this voice message because can’t quite articulate what question I want to ask. In regards to your last post, like it legit has me thinking, at what point is it just… say my revenue goal is to make $100k a year… at first it was $200k but now it’s $100k… at what point do you realize if that’s just the goal you are comfortable with, or if that’s just a money mindset, limiting belief. Cause I believe that when you get to a certain number you should be making more and you should want more. Or I feel like, once you hit a certain goal… for me it’s when I hit “here” I should make more, and when I hit “here” I should be at an income goal”. At what point should you just be happy making $80k a year, or $70k a year. I am just really struggling with this. Is it a mindset block vs you just being comfortable with your revenue goal even though it’s not what is deemed successful?” Here was my answer: |
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| Yesterday, we were chatting and she told me that so much has happened since that conversation. 1. Her mindset shifted away from having a money goal, and into the impact she was creating for herself, her clients, and most importantly her family. Her husband has lost his job in July, and they had been living off her income. They had to move back in with family to help make ends meet and she has been working at growing her business as quickly as she can to support her family – that was the main focus of her impact. 2. She started to focus on a single goal: to be booked out. She had 1 client at $1000 per month and needed to bring on 3-4 more clients. 3. She worked on getting in front of the right people, even with her small Instagram following of less than 500 people. 4. Keeping her focus (impact) and her goal (booked out) in mind, she brought on 4 more clients, signing the last one just this past week. Three clients at $2k per month and an additional client at $1k per month which brings her total monthly recurring revenue to $8k. 5. More importantly, she got booked out. Following that summary she had several revelations that she shared with me: 1. Focusing on money and not impact was keeping her stuck. As soon as she shifted her goal, and shifted her focus, she started to sign clients one after the other. Forcing money as the goal, meant she was working against her own values which is why she wasn’t reaching the money goal and signing clients. 2. When she reached her goal of booking out, she was asked (by me and another peer) “how are you going to celebrate?” She didn’t feel like celebrating and has now realized it is because money was not what mattered to her, it truly is impact. This has led her down a new path of now having an additional service that will help impact others in the industry – and it’s sooooooo good!!! 3. Having $8k recurring revenue has done nothing to change the mindset she had when she originally asked the question of me on Oct 27th. But now she understands and appreciates that money is the by-product of impact and is thankful for it. She finally got excited when I told her she was just $333 and some change away from a $100k year – her original goal. 4. She knows that in order to be happy with her business and support her family, she needs to find a way to create more impact. Which is exactly what she is going to do. There are so many learnings in this story, and I hope there is something that hits home for you today. I would love to hear what they were, so please don’t hesitate to leave a comment or drop into my Instagram DM’s and tell me what they are. Who knows? Maybe I will ask you the right question that changes the entire trajectory of your business. |
